Investigating Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During Coronavirus (COVID-19) Outbreak in Jabodetabek Area

نویسندگان

چکیده

Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions use during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. adopted TRA (Theory Reasoned Action) that integrated perceived trustworthiness, relative advantage, risk and attitude toward using give insights on factors consumers’ intention when data collection was conducted through quantitative, non-probability, purposive sampling method questionnaires, were spread out all people who have experienced at least once, COVID-19 (Feb-May 2020). In total, there valid 127 questionnaires analyze variables PLS-SEM SMART-PLS 2.0 M3 software. results find advantage positively affect attitudes using. Perceived trustworthiness affects However, negatively

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ژورنال

عنوان ژورنال: The Winners

سال: 2021

ISSN: ['1412-1212', '2541-2388']

DOI: https://doi.org/10.21512/tw.v22i1.6822